Fractional CRO for technical founders.
Go-to-market is not a function. It is a system.
When that system is undefined, early traction becomes noise and scaling amplifies confusion. The work is not to sell more, but to decide what should be sold, to whom, and under what conditions it can be repeated.
Start a conversationWhat I Do
Most early go-to-market problems are not execution problems. They are design problems.
I work with product-driven founders to make the go-to-market system explicit before volume makes it irreversible.
Go-to-Market Design
- Define who the product is for and who it is not
- Clarify value, pricing, and packaging
- Design repeatability into the offer
- Align product, sales, and incentives
From Founder-Led Sales to Structure
- Turn implicit knowledge into explicit process
- Convert pilots into referenceable outcomes
- Define a sales motion grounded in reality
- Prepare conditions for first sales hires
Fractional CRO Engagements
I work as a fractional CRO for a limited period. The goal is to design and validate the commercial system, not to become part of the long-term organization.
Who I Am
My career has been non-linear. I have worked across industries, roles, geographies, and company stages, often without prior domain expertise. What mattered less was where I started, and more how quickly I could learn, adapt, and make progress.
I have worked in consulting, venture investing, startups, and public companies, repeatedly stepping into ambiguous situations where the path to growth was unclear. Across these roles, the pattern was consistent: simplify the problem, design a repeatable go-to-market system, and use execution as a way to generate learning under uncertainty.
I have led and advised initiatives ranging from early-stage startups to global technology companies, including building new revenue motions, scaling across geographies, and turning adjacent opportunities into operating businesses. The common thread has been making structure explicit before scale makes decisions irreversible.
View my background on LinkedIn
Who This Is For
- Technical or product-driven founders
- Seed to Series B companies
- Complex B2B, infrastructure, or deep-tech products
- Early traction without repeatability
Not a Fit
This is not a fit for outsourced lead generation, high-volume outbound, or incremental sales execution on top of an already defined system.